ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Sep 15, 2025

YouTube reigns supreme in crowded streaming wars

Article |
 Sep 15, 2025

China’s probe on Nvidia shakes AI’s foundation

Article |
 Sep 15, 2025

Black Friday marketing guide: Value, loyalty, and AI tools

Article |
 Sep 15, 2025

Marketers say AI isn’t delivering social data in real time, causing brands to miss trend windows

Article |
 Sep 15, 2025

What the Amazon and Netflix ad alliance means for commerce media’s future

Article |
 Sep 15, 2025

US healthcare workers feel undervalued, eye new roles

Article |
 Sep 15, 2025

Nano Banana propels Gemini to top of iOS App Store downloads

Article |
 Sep 15, 2025

Marketers are doubling down on AI for activation, not just analysis

Article |
 Sep 12, 2025

Volvo and Mastercard partner for in-car toll payment pilot program

Article |
 Sep 12, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER
Industry KPI Results
> Lead Generation Click-through Rate (Lead Gen CTR)

Lead Generation Click-through Rate (Lead Gen CTR)

Lead generation clickthrough rate (Lead Gen CTR) is the percentage of ad impressions that resulted in clicks aimed at generating leads, measuring the effectiveness of lead-focused ads.

By Industry
Cart.com
Source
Methodology
Notes
Updated: Q3 2024
Cart.com
Cart.com is the leading provider of unified commerce and logistics solutions that enable B2C and B2B companies to sell and fulfill anywhere their customers are. By unifying the digital and physical aspects of commerce across channels, Cart.com is transforming how merchants sell and how people buy.
Updated: Q3 2024
Cart.com
Data is from the quarterly reporting of shoppable media and lead generation campaign performance. The report analyzed campaigns from January 1, 2024 to June 30, 2024, with a focus on return on ad spend, conversion rates and ad engagement. Metrics are based on aggregated and anonymized campaign performance data from Cart.com clients that fall into the beauty and apparel industries.
Updated: Q3 2024
Cart.com
Data represents activity among Cart.com clients, broader industry metrics may vary. Lead generation clickthrough rate (Lead Gen CTR) is the percentage of ad impressions that resulted in clicks aimed at generating leads, measuring the effectiveness of lead-focused ads.
Updated: Q3 2024
Cart.com
grid image
Already have a subscription?Sign In

Access All Industry KPIs

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Learn More