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Industry KPI Results
> Instagram Affiliate View Rate

Instagram Affiliate View Rate

The percentage of an affiliate influencer’s audience that views an affilliate influencer's campaign or post on Instagram

By Follower Count
By Format
Captiv8
Source
Methodology
Notes
Updated: 2023
Captiv8
Captiv8 is an influencer marketing platform.
Updated: 2023
Captiv8
Data is from the 2023 Captiv8 annual report "Affiliate Influencer Marketing Benchmark Report" and based on the analysis of 75,000 posts across major social media platforms, including Instagram, TikTok, YouTube, and Facebook. The data covers over 8,000 affiliates from global lifestyle brands and was collected and analyzed from October 1, 2022, to October 14, 2023. The data is categorized by select content types, including videos, stories, carousels, images, shares, and text. Impression rates, percentage reach, view rates, and engagement rates were extracted for each post. All data collection and analysis adhered to privacy regulations and ethical guidelines. Personal information was anonymized, and all findings were aggregated to ensure confidentiality.
Updated: 2023
Captiv8
Data represents activity among Captiv8 clients, broader industry metrics may vary. The percentage of an affiliate influencer’s audience that views an affilliate influencer's campaign or post on Instagram.
Updated: 2023
Captiv8
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