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Industry KPI Results
> Ecommerce Conversion Rate (US)

Ecommerce Conversion Rate (US)

Conversion rate is sessions with a purchase divided by total sessions.

By Industry
Grips Intelligence
Impact
Source
Methodology
Notes
Updated: Q4 2025
Grips Intelligence
Grips Intelligence is an ecommerce data provider.
Updated: Q4 2025
Grips Intelligence
Data is from Grips Intelligence’s quarterly ecommerce dataset. The analysis is based on Grips’ proprietary model, which leverages unique first-party data from more than 200,000 ecommerce merchants, along with purchased traffic data, web scraping, receipt scanning, consumer panels, and additional sources. These inputs are combined to generate predictive insights across both known and unknown merchants.
Updated: Q4 2025
Grips Intelligence
Data represents activity among Grips Intelligence clients, broader industry metrics may vary. Conversion rate is sessions with a purchase divided by total sessions.
Updated: Q4 2025
Grips Intelligence
Source
Methodology
Notes
Updated: Sep-25
Impact
impact.com is a partnership management platform.
Updated: Sep-25
Impact
Data is from the North American retail campaigns from January 1 – December 31, 2023, and January 1 – September 30, 2025. Only consistently active “same-store campaigns” were included, while high-revenue “whales” were excluded to prevent bias. All data is anonymized, aggregated, and privacy-compliant.
Updated: Sep-25
Impact
Data represents activity among impact.com clients, broader industry metrics may vary. Ecommerce Conversion Rate is the percentage of users who take a desired action after interacting with an ad
Updated: Sep-25
Impact
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