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EMARKETER
Industry KPI Results
> Average Social Ad Impression Per Day Per MAU Growth

Average Social Ad Impression Per Day Per MAU Growth

An ad impression represents the number of instances an advertisement is displayed.

Forecast
EMARKETER
Source
Methodology
Notes
Updated: Q2 2025
EMARKETER is the leading research, data, and insights provider, helping companies maximize revenue, optimize spend, and anticipate digital disruption through our carefully vetted data sources and proprietary research methodology.
Updated: Q2 2025
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from first-party benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders. Meta, Snapchat and TikTok user forecasts are based on the analysis of survey and traffic data from research firms and regulatory agencies; Meta, Snapchat and TikTok company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
Updated: Q2 2025
Average Meta ad impressions per day per monthly active user (MAU) represents total Meta ad impressions in the period divided by the number of days in the period, then divided by MAUs; Meta users are individuals who access both their Facebook and Instagram accounts via any device at least once per month. Average Snapchat ad impressions per day per monthly active user (MAU) represents total Snapchat ad impressions in the period divided by the number of days in the period, then divided by MAUs; Snapchat users are mobile phone users of any age who access their Snapchat account via mobile phone app at least once per month. Ax verage TikTok ad impressions per day per monthly active user (MAU) represents total TikTok ad impressions in the period divided by the number of days in the period, then divided by MAUs; TikTok users are internet users who access their TikTok account via any device at least once per month
Updated: Q2 2025
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