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Industry KPI Results
> Authentic Rate

Authentic Rate

Authentic rate measures how many impressions are brand safe, fraud-free, viewable, and in-geography.

By Region and Ad Format
DoubleVerify
Source
Methodology
Notes
Updated: 2021
DoubleVerify is a digital media measurement, data, and analytics platform.
Updated: 2021
Data is from the 2021 DoubleVerify Global Insights Report. Media quality and performance trends from more than a trillion impressions, delivered in 80 markets, across 2,100+ brands were analyzed. The 2021 Global Insights Report provides a market-by-market analysis for North America, LATAM, EMEA and APAC of video and display impressions measured year-over-year (YoY) from May 2020 to April 2021 across desktop and mobile web, mobile app and CTV.
Updated: 2021
All data is post-bid unless otherwise indicated. Unless otherwise noted, year-over-year data ranges and comparisons span May-April (e.g., 2020 is May 2019-April 2020).
Updated: 2021
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