Source: EMARKETER Forecast, February 2026 - March 2026
Note: product sales made through a retail marketplace platform where a third-party seller is the merchant of record that assumes legal ownership of the inventory prior to changing hands with the consumer; excludes first-party sales on these platforms; excludes travel and event tickets; excludes food services and drinking place sales
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.