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Retailer-Native AI-Influenced Retail Ecommerce Sales
Source: EMARKETER Forecast, July 2026 - July 2026
Note: includes products or services ordered on a retailer’s site or app during a shopping session in which the shopper interacted with the retailer’s embedded AI shopping assistant (e.g., Amazon’s Alexa for Shopping) for shopping-related tasks; excludes sales involving a retailer’s AI shopping assistant inside a third-party AI platform (e.g., Walmart’s Sparky in ChatGPT)
Additional Note: Only orders completed on the retailer’s own site or app are counted; purchases completed off-site, even if facilitated by the retailer’s AI assistant, are excluded. Retail ecommerce sales include products or services ordered using the internet, regardless of the method of payment or fulfillment. Travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, and gambling and other vice goods sales are excluded.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and country-specific demographic and socioeconomic factors.