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Note: ages 18+; who watch video at least once per month via any traditional UK public service broadcaster that makes video content accessible online and on-demand; includes services such as All 4, BBC iPlayer, ITVX, and My5

Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for smartphone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.

Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, the growth trajectory of major video sites, historical trends, internet and mobile adoption trends, and demographic adoption trends.

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