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Cord-Cutters
Overall
Pay TV Households, by Type
Pay TV Viewers, by Type
Non-Pay TV Households, by Type
Non-Pay TV Viewers, by Type
Source: EMARKETER Forecast, July 2026 - July 2026
Note: ages 18+; pay TV viewers are individuals who have access to traditional pay TV services or IPTV services, excludes pure-play online video services (e.g. Netflix, YouTube, Disney+, Apple TV+, etc.); pay TV nonviewers are individuals who no longer have access to traditional pay TV or IPTV services, or have never had access to traditional pay TV or IPTV services
Additional Note: Traditional pay TV services include cable, satellite, telco and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks. Cord-cutters are individuals who no longer have access to traditional pay TV services. Cord-nevers are individuals who have never had access to traditional pay TV services. eMarketer benchmarks its Canada Pay TV figures against CRTC (Canadian Radio-television and Telecommunications Commission) data from 2015 onward. The last full year measured was 2022.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, reported subscriber numbers from major pay TV providers and country-specific demographic and socioeconomic factors.