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Note: internet users of any age who listen to or watch a podcast via digital stream or direct download on any device at least once per month; includes podcasts consumed on audio -first; excludes podcasts with required visual components.

Additional Note: Podcasts are audio-first, serialized episodes designed to be fully experienced through listening alone. They may be distributed on video platforms, but if visual components are required, the content is considered a video program. Internet users who listen to or watch podcasts via video platforms (e.g., YouTube) are included.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major digital audio companies; historical trends; internet and mobile adoption trends; and demographic adoption trends.

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