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Amazon Prime Households

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Source & Notes

Data Table

Source: EMARKETER Forecast, February 2025 - June 2024

Note: households with a paid membership to Amazon Prime, where at least one person of any age in the household signs in to the account at least once during the calendar year

Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.

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