Source: EMARKETER Forecast, September 2025 - January 2026
Note: internet users of any age who listen to music or other audio content (i.e., podcasts) via direct download on mobile devices or live stream on any device at least once per month
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, country-specific data and demographic and socioeconomic factors.