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Explore our Research →Search engines reign, but social has standing in Latin America
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Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
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Jul 14, 2025
Why commerce media networks have grown so quickly
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Jul 14, 2025
Levi Strauss streamlines product assortment to maximize profits amid uncertainty
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Jul 14, 2025
CTAs lead the way in email engagement tactics
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Jul 11, 2025
SNAP cuts in Trump’s “big, beautiful bill” could shake up grocery
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Jul 11, 2025
Marketers stick with TikTok Shop despite its uncertain future
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Jul 11, 2025
Faster drug approvals are possible with global price concessions, FDA chief says
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Jul 11, 2025
T-Mobile extends Starlink to rivals, creating ad paths beyond cell towers
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Jul 11, 2025
Kraft Heinz plots breakup as CPG headwinds prove too strong to handle
Article |
Jul 11, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →by Age
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Source: EMARKETER Forecast, February 2025 - June 2024
Note: ages 14+; mobile phone users who make a proximity mobile payment transaction using the Starbucks app via mobile phone at least once per month
Additional Note: Proximity mobile payments are also known as point-of-sale (POS) mobile wallet payments and POS mobile contactless payments. This type of payment entails scanning, tapping, or swiping a mobile phone at the POS to complete a transaction and includes use of public transportation payment wallets.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms, primary research, interviews, information from major mobile payment players, historical consumer adoption and buying trends, payment adoption trends, retail spending trends, demographic and socioeconomic factors, and macro-economic conditions.