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EMARKETER
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TV
Overall
TV
Total TV and Digital Video
Time Spent with Total TV and Digital Video
by Age
Time Spent with TV, by Age
by Age Among Users
Time Spent with TV, by Viewer Age
Viewers by Age
TV Viewers, by Age
TV Viewer Penetration, by Age
TV Viewer Share, by Age
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Source & Notes
Data Table
Source: EMARKETER Forecast- June 2025 
Note: ages 18+; includes live, DVR, and other prerecorded video (such as video downloaded from the internet but saved locally); includes all time spent watching TV, regardless of multitasking
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.
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