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Social Network Users

Overall

Social Network Users

Mobile

Mobile Phone Social Network Users

by Platform

Social Network Users, by Platform

Social Network User Penetration, by Platform

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Source & Notes

Data Table

Source: EMARKETER Forecast, May 2025 - January 2026

Note: internet users of any age who use social networks via any device at least once per month

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

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