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Digital Travel Sales
Overall
Scenario: Sustained Energy Shock
Source: EMARKETER Forecast, June 2026 - June 2026
Note: includes leisure and unmanaged business travel sales booked by US-based internet users via any device, regardless of the method of payment or fulfillment
Additional Note: Digital travel includes flights, car rentals, cruises, hotels, and other accommodations and transportation. A sustained energy shock, with Brent crude remaining above $100 per barrel, introduces a period of persistent inflation and delayed monetary easing beginning in 2026. The increase in energy prices feeds through to broader price levels at least in line with prior oil shocks, and potentially more so given the prolonged nature of the disruption, keeping inflation elevated and constraining the pace of policy easing.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, macro-level economic conditions and internet and mobile adoption trends.