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Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers
Article |
Jul 16, 2025
Nonessential spending slumps amid tariff price hikes
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Jul 15, 2025
JIC’s measurement audit shows a sector diversifying beyond Nielsen
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Jul 15, 2025
Marketers rush to unify social, CTV strategies
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Jul 15, 2025
AI summaries in Google’s news feed could undercut publisher traffic—again
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Jul 15, 2025
Critics of UnitedHealth Group get louder as the health insurer attempts to quiet them
Article |
Jul 15, 2025
Shopify adds AI agent guardrails to protect its business model
Article |
Jul 15, 2025
Bank earnings show consumer strength as delinquencies fall, spending rises
Article |
Jul 15, 2025
Search engines reign, but social has standing in Latin America
Article |
Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
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Jul 14, 2025
About
Our Methodology
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Learn More →Share of Time Spent with Digital Media
Overall
Source: EMARKETER Forecast, April 2025 - July 2024
Note: ages 18+; time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 hour of multitasking on desktop/laptop while watching TV is counted as 1 hour for TV and 1 hour for desktop/laptop; numbers may not add up to 100% due to rounding; excludes digital; *includes all internet activities on desktop and laptop computers; **excludes digital
Additional Note: Estimates of average time spent with media are based on the total adult population in South Korea according to US Census Bureau 2019 data, not the number of users of each medium. Figures are rounded to the nearest minute. Digital includes all desktop/laptop internet activities and mobile device activities. Desktop/laptop includes all internet activities on desktop and laptop computers desktop and laptop computers and other non-mobile devices. Mobile device includes all activities on all mobile devices, except for voice calls on the cellular network. VoIP apps or video chat apps such as Skype are included. Print includes offline magazines and newspapers. Radio excludes digital radio. TV includes live, DVR and other prerecorded video such as video downloaded from the internet but saved locally. Digital video includes any video content viewed on desktop or mobile devices.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.