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EMARKETER
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Overall
Time Spent with Media
Growth in Time Spent with Media by Type
Share of Time Spent with Digital Media
by Device
Time Spent with Desktop/Laptop
Time Spent with Mobile Devices
Time Spent with Smartphones
Time Spent with Tablets
Time Spent with Other Connected Devices
by Media
Digital
Magazines
Newspapers
Print
Radio
TV
Among Users of Each Medium
Desktop/Laptop by Users
Mobile by Users
Magazines by Readers
Newspapers by Readers
Print by Readers
Radio by Listeners
Tablets by Users
TV by Viewers
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Source & Notes
Data Table
Source: EMARKETER Forecast- July 2024 
Note: ages 18+ who use at least once per month; includes all time spent with nonvoice activities on feature phones, regardless of multitasking
Additional Note: Figures are rounded to the nearest minute. Feature phone(nonvoice) includes all activities on feature phones, except for voice calls on the cellular network. VoIP apps or video chat apps such as Skype are included.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption and device adoption trends.
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