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EMARKETER
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Social Network Ad Spending, by Tariff Scenario
Overall
Social Network Ad Spending
PRO+
Social Network Ad Spending, by Tariff Scenario
Ad Spending, per User
Social Network Ad Spending, per Social Network User
Ad Spending per Hour, per Person
Social Network Ad Spending per Hour Spent with Social Networks, per Person
by Company
Social Network Ad Revenues, by Company
Social Network Ad Revenue Growth, by Company
Social Network Ad Revenue Share, by Company
by Device
Mobile Social Network Ad Revenues
Nonmobile Social Network Ad Revenues
Mobile, by Company
Mobile Social Network Ad Revenues, by Company
Mobile Social Network Ad Revenue Growth, by Company
Mobile Social Network Ad Revenue Share, by Company
Video
Social Network Video Ad Spending
Video, by Device
Nonmobile Social Network Video Ad Spending
Mobile Social Network Video Ad Spending
Video, by Company
Social Network Video Ad Revenues, by Company
Social Network Video Ad Revenue Growth, by Company
Social Network Video Ad Revenue Share, by Company
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Source & Notes
Data Table
Source: EMARKETER Forecast- July 2025 
Note: paid advertising only; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes payments to influencers or other creators to produce sponsored content; includes creator content amplified as paid media
Additional Note: The “moderate tariffs” scenario assumes that US growth slows, but the downturn is limited due to selective or temporary relief brought by trade negotiations. The “heavy tariffs” scenario assumes that persistent broad US tariffs spark a global recession, leading to inflation, retaliation from other countries, and weakened business and consumer sentiment.
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