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EMARKETER
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Mobile Ad Spending, by Tariff Scenario
Overall
Mobile Ad Spending
Mobile Ad Spending, by Tariff Scenario
Social Networks
Mobile Social Network Ad Revenues
Mobile Social Network Video Ad Spending
by Company
Mobile Ad Revenues, by Company
Mobile Ad Revenue Growth, by Company
Mobile Ad Revenue Share, by Company
Mobile Social Network Ad Revenues, by Company
Mobile Social Network Ad Revenue Growth, by Company
Mobile Social Network Ad Revenue Share, by Company
by Format
Mobile Ad Spending, by Format
Mobile Ad Spending Growth, by Format
Mobile Ad Spending Share, by Format
Formats
Mobile Banner Ad Spending
Mobile Display Ad Spending
Mobile Messaging Ad Spending
Mobile Rich Media Ad Spending
Mobile Search Ad Spending
Mobile Video Ad Spending
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Source & Notes
Data Table
Source: EMARKETER Forecast- July 2025 
Note: includes advertising that appears on mobile phones, tablets, and mobile internet-connected devices
Additional Note: The “moderate tariffs” scenario assumes that US growth slows, but the downturn is limited due to selective or temporary relief brought by trade negotiations. The “heavy tariffs” scenario assumes that persistent broad US tariffs spark a global recession, leading to inflation, retaliation from other countries, and weakened business and consumer sentiment.
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