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Explore our Research →The big answers: EMARKETER Daily quiz
Article |
Aug 20, 2025
Marketers use genAI to customize video ads
Article |
Aug 20, 2025
EHR giant Epic introduces new AI scribe capabilities for doctors
Article |
Aug 20, 2025
Usage-based deals could reshape AI content monetization models
Article |
Aug 20, 2025
Google bets Pixel’s future on AI with Gemini and Magic Cue
Article |
Aug 20, 2025
Estée Lauder slumps in latest quarter, warns of $100 million tariff hit
Article |
Aug 20, 2025
OOH spurs hike in awareness
Article |
Aug 19, 2025
From hidden costs to full control: Georgia-Pacific’s programmatic pivot
Article |
Aug 19, 2025
Google’s language targeting changes could reshape bilingual strategies, reduce advertiser control
Article |
Aug 19, 2025
Prominent pediatrician association provides COVID-19 vaccine recommendations that contradict HHS
Article |
Aug 19, 2025
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Learn More →Retail Ecommerce Sales, by Tariff Scenario
per Person
Physical Retail
Ecommerce
by Product Category
Core Retail Sales
by Device
by Distribution Strategy
Source: EMARKETER Forecast, May 2025 - May 2025
Note: includes advertising that appears on mobile phones, tablets, and mobile internet-connected devices
Additional Note: The “limited tariffs” scenario assumes that US tariffs apply only to select trading partners. The “moderate tariffs” scenario assumes that US economic growth slows, but the downturn is limited due to partial tariff relief brought by trade negotiations with other countries. The “heavy tariffs” scenario assumes that broad US tariffs spark a global recession, leading to inflation, retaliation from other countries, and weakened business and consumer sentiment.