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EMARKETER

WhatsApp Moves to Monetize

Article by eMarketer Editors  |  Aug 6, 2018
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WhatsApp Moves to Monetize
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eMarketer Podcast
Mobile Messaging
Worldwide

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, or Stitcher.

Four years after its purchase by Facebook, Whatsapp is being tasked with a new challenge: Make money. In the latest episode of “Behind the Numbers,” analyst Rahul Chadha digs into the messaging market and the monetization strategies being put to the test around the world.

"Behind the Numbers" is sponsored by Mower.

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