WhatsApp Moves to Monetize

WhatsApp Moves to Monetize

Article by eMarketer Editors  |  Aug 6, 2018  |  1 min read
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Four years after its purchase by Facebook, Whatsapp is being tasked with a new challenge: Make money. In the latest episode of “Behind the Numbers,” analyst Rahul Chadha digs into the messaging market and the monetization strategies being put to the test around the world.

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