eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch discuss how brands are changing their approach to influencer marketing, the main challenges influencers are struggling with and what influencer marketing might look like going forward. They then talk about TikTok's call-to-action button, how platforms are dealing with misinformation and Twitter's purchase of a mobile-focused demand-side platform.

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify or Stitcher.

Wistia's video marketing software makes it easy to grow your business. From the top of the funnel to the bottom, let your videos do the work. Whether it's a customizable player that matches your brand, getting more leads, or nurturing your contacts, Wistia has the video marketing tools to help you reach your goals. Start for free today!