eBay was one of the first ecommerce companies to have almost immediate success with its mobile app, at a time when many others were experiencing a steep learning curve. Steve Yankovich, eBay's chief product architect, spoke with eMarketer's Andrew Lipsman about what the company did right in the early days, and how its mobile strategy continues to progress. Yankovich was interviewed as part of eMarketer's June report, "Mobile Retail Apps 2018: Strategies to Acquire, Engage, and Retain Users."
Looking back, why do you think the eBay mobile app had early success in the industry?
In the early days, a lot of retailers didn't think people would actually shop on mobile. They thought there'd be some kind of spend limit or some kind of fear and trust problem. They didn’t believe the smartphone would become the main conduit for people to the internet and the world of connected things.