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EMARKETER

What Advertisers Can Learn From Privacy Industry Events 2024

Conferences Focused on AI Governance, State Law Enforcement, and Protecting Kids

Report by Evelyn Mitchell-Wolf  |  Apr 24, 2024
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Report
Executive Summary
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Table of Contents
Executive Summary
AI is top of mind for policymakers and privacy professionals
State privacy enforcement has officially begun
Legislators and regulators are working to fortify children’s privacy protections
Sources
Media Gallery
About This Report
A rundown of the top trends and takeaways for advertisers from public policy- and privacy-related conferences held in early April.
Topics
Consumer Privacy & Security
United States
Table of Contents
Executive Summary
AI is top of mind for policymakers and privacy professionals
State privacy enforcement has officially begun
Legislators and regulators are working to fortify children’s privacy protections
Sources
Media Gallery

In early April 2024, the Interactive Advertising Bureau (IAB) held its annual Public Policy and Legal Summit, followed immediately by the International Association of Privacy Professionals (IAPP) Global Privacy Summit. This report reviews the top trends and takeaways for advertisers.

Key Question: What are the latest developments in privacy that advertisers need to know?

Nearly Two-Thirds of US States Have Enacted or Introduced Privacy Laws
E-Mail ChartDownload

Key Stat: Sixteen states have now enacted comprehensive consumer privacy laws, five of which are currently in effect. As enforcement heats up, advertisers are being held to account on data used for targeting and measurement.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

3charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. AI is top of mind for policymakers and privacy professionals
  1. State privacy enforcement has officially begun
  2. Legislators and regulators are working to fortify children’s privacy protections
  1. Sources
  2. Media Gallery

Charts in This Report

Nearly Two-Thirds of US States Have Enacted or Introduced Privacy LawsUS Adults Are Concerned About the Data Privacy Implications of AI
Most US Adults Think Social Media Usage Is at Least Somewhat Harmful for Children/Teenagers

authors

Evelyn Mitchell-Wolf

Contributors

Paul Verna
Principal Analyst
Max Willens
Senior Analyst
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