Visa and Mastercard embrace card-linked stablecoin solutions

The news: Visa and Mastercard deepened partnerships with stablecoin providers to enhance their networks’ crypto capabilities, per press releases.

  • Visa and Stripe-owned Bridge will bring stablecoin-backed cards to more than 100 countries in Europe, Africa, Asia-Pacific, and the Middle East. 
  • Mastercard will enable SoFiUSD as a settlement option across its network. SoFi will handle all credit and debit stablecoin-backed settlements on the Mastercard network in SoFiUSD.

Why this matters: Integrating stablecoins into Visa’s and Mastercard’s networks makes crypto more accessible to everyday consumers, especially for cross-border remittances and B2B money transfers. 

This could shift current stablecoin use: Goldman Sachs estimates 88% of current stablecoin transactions are on- and off-ramps for other crypto assets, rather than using stablecoins to buy real goods.

Mastercard has a reputation for making bets on non-crypto companies’ stablecoins, getting involved early before they scale to the likes of Tether or Circle’s USDC—it works with PayPal’s PYUSD and Fiserv’s FIUSD. SoFi is also the first FDIC-backed digital bank to issue a stablecoin on a public, permissionless blockchain, which could give consumers who haven’t explored crypto yet more comfort to try SoFi’s offering.

For Stripe, Bridge’s growing presence in stablecoin-backed card transactions gives the fintech some ROI for its $1.1 billion acquisition of the crypto platform. Stripe has bet heavily on blockchain-based, agentic commerce to fuel the next era of transactions; partnering with Visa gives the platform an incumbent’s endorsement of that wager.

Implication for payment providers: In the post-GENIUS Act world, financial institutions can more easily pursue on-chain solutions for consumers and businesses. 

Remittances and international B2B payments are the best near-term use case for payment providers and banks to offer crypto-back services for and could lay the groundwork for broader domestic use.

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