US Travel Industry StatPack 2018

US Travel Industry StatPack 2018

Digital Ad Spending Forecast and Trends

About This Report
This is the fourth in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.

This StatPack provides a visual overview of updated eMarketer forecasts and data from third-party sources on ad spending in the US travel industry. Here’s what you’ll find inside:

  • Digital ad spending by format—search, display, mobile, digital video.
  • Factors influencing ad spend among major travel players and the entire industry.
  • Cross-industry comparisons of ad spending trends.
  • Travel includes airlines, car rental, hotels and resorts, cruises, destination marketing organizations; includes both leisure and business travel.

The StatPack can also be viewed by downloading the attached PowerPoint file or PDF.

For the full data set for our US digital ad spending by industry forecast, see this report’s accompanying spreadsheet.

Here’s what’s in the full report


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Corey McNair


Samantha Butler
Caroline Cakebread
Junior Analyst
Oscar Orozco
Senior Forecasting Analyst