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EMARKETER

US B2B Ecommerce Forecast 2023

Third-Party Marketplaces Are Fueling Ecommerce Growth

Report by Kelsey Voss  |  Oct 23, 2023
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About This Report
US B2B ecommerce growth is outpacing B2B product and electronic sales growth—but at a slow rate. Buyers’ preference for third-party marketplaces (e.g., Amazon Business) is fueling growth, pushing sellers to consider ecommerce solutions and third-party platforms to reach buyers and meet their procurement expectations.
Topics
B2B
United States

B2B ecommerce growth is outpacing B2B product and electronic sales growth. B2B buyer activity on third-party marketplaces, like Amazon Business, is fueling this growth. B2B sellers need to adjust their ecommerce and marketplace strategies to meet buyer preferences and procurement demands. This deck will:

Provide forecasts for B2B product, electronic, and ecommerce site sales, as well as for Amazon Business

  • Discuss how B2B buyers are the force behind the rise in marketplace transactions
  • Help B2B sellers respond successfully to B2B buying behavior

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Kelsey Voss

Contributors

Vladimir Hanzlik
Executive Editor and SVP, Content
Brian Lau
Senior Forecasting Analyst
Andrew Lipsman
Principal Analyst, Retail & Ecommerce
Wendy Malloy
Director, Reports Editor
Stephanie Meyer
Senior Production Artist
Tracy Tang
Senior Researcher
Matt Torpey
Senior Chart Editor
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