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EMARKETER

The top 5 cash-back credit card features

Article by Sara Lebow  |  Aug 12, 2022
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The top 5 cash-back credit card features
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Topics
Financial Services
Credit & Debit
United States

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

More than anything else, cash-back credit card customers want security. Free identity theft insurance and Social Security number monitoring are by far the most valued features among potential users of these cards in the US. Those consumers also look for ease of earning and redeeming rewards.

Top 5 Most In-Demand US Cash-Back Credit Card Features, May 2022 (% of respondents who called each feature
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Beyond the chart: As of February, 18% of US adults have experienced credit card fraud, per IBM. That means complimentary insurance for identity theft could turn a good card into a great one.

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