TikTok’s growth in 2020 has been, in a word, extraordinary. While the pandemic helped stoke user gains for all the major social platforms, it lit a particularly large fire under TikTok.
In 12 of the 13 countries we currently forecast, TikTok’s user base will increase by high double-digit, or in some cases triple-digit, percentages in 2020.
Norway leads with 248.7% year-over-year growth in 2020, followed by Russia (140.9%) and Italy (104.5%), we estimate. South Korea will have the lowest increase at 20.9%, partially due to the significant popularity of local social media app Band.