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TikTok lays off some US ecommerce staff

The news: TikTok has cut several US staff from its ecommerce team responsible for marketplace safety within TikTok Shop, per Business Insider.

  • The affected group manages key tasks such as seller compliance, product listing oversight, and intellectual property protection for users, sellers, and creators on the platform.
  • The move follows recent layoffs in TikTok’s global trust and safety team and may reflect fallout from the US ecommerce unit falling short of the company’s aggressive performance targets last year.

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