The news: TikTok is partnering with the World Health Organization’s (WHO) Fides network to combat medical misinformation on the platform through an expansive fact-checking initiative.
- Through the partnership, Fides content creators from numerous countries including the US and the UK will join TikTok to create and promote evidence-based health content.
What is Fides? The network includes more than 800 healthcare professionals and content creators who counter health misinformation across various social media platforms by offering unbiased, expert insights on health trends and questions.
Zooming out: The partnership between TikTok and WHO’s Fides comes amid a proliferation of health misinformation on social media, which is tied to harmful consequences for users.