The State of Influencer Marketing

Article by eMarketer Editors  |  Feb 26, 2018
Download
The State of Influencer Marketing
Share
Topics
eMarketer Podcast
Influencer Marketing
United States

In the latest episode of eMarketer's "Behind the Numbers" podcast, analysts Debra Aho Williamson and Nicole Perrin dig into influencer marketing: How influential is it, really? And are marketers taking the opportunities (and the risks) seriously?

Related Charts & Analysis

Gaming and creator group Faze Clan to go public via SPAC at $1 billion valuation
Article
Gaming and creator group Faze Clan to go public via SPAC at $1 billion valuation
The Banking CMO Report
Report
The Banking CMO Report
YouTube Shorts is bringing its creator fund to over 30 countries
Article
YouTube Shorts is bringing its creator fund to over 30 countries
TikTok hits 1 billion monthly users, unveils new customizable marketing tools to brand partners
Article
TikTok hits 1 billion monthly users, unveils new customizable marketing tools to brand partners
Social Media Update Q3 2021
Report
Social Media Update Q3 2021
Twitter’s new product road map emphasizes creator-friendliness and user experience
Article
Twitter’s new product road map emphasizes creator-friendliness and user experience
Twitter’s Super Follows, privacy features aim to keep users and creators on the platform
Article
Twitter’s Super Follows, privacy features aim to keep users and creators on the platform
B2B and beyond, Instagram Shops tab ads, and how much is spent on influencer marketing
Audio
B2B and beyond, Instagram Shops tab ads, and how much is spent on influencer marketing
Quip's VP of growth talks D2C models, podcast ads, and making a toothbrush as cool as Nikes
Interview
Quip's VP of growth talks D2C models, podcast ads, and making a toothbrush as cool as Nikes
New forecast: US influencer marketing is now a $3 billion-plus industry
Article
New forecast: US influencer marketing is now a $3 billion-plus industry
Mcommerce Forecast 2021
Report
Mcommerce Forecast 2021
Snapchat hits the gas, Gen X on social media, and Gen Z's relationship with influencers
Audio
Snapchat hits the gas, Gen X on social media, and Gen Z's relationship with influencers
Sustainability in Ecommerce 2021
Report
Sustainability in Ecommerce 2021
Facebook’s Q2 earnings could shed early light on the effects of iOS 14.5
Article
Facebook’s Q2 earnings could shed early light on the effects of iOS 14.5
Social Media Update Q2 2021
Report
Social Media Update Q2 2021

Daily News

Facebook still accounts for nearly a quarter of US digital ad spending
Article
Facebook still accounts for nearly a quarter of US digital ad spending
Reddit's US ad revenues will nearly double in 2021
Article
Reddit's US ad revenues will nearly double in 2021
Podcast listening is most popular in English- and Spanish-speaking countries
Article
Podcast listening is most popular in English- and Spanish-speaking countries
The Global Media Intelligence Report 2021
Report
The Global Media Intelligence Report 2021
How travel companies (and ads) are changing, virtual living rooms, and streaming ads
Audio
How travel companies (and ads) are changing, virtual living rooms, and streaming ads
The Weekly Listen: Google Search 2.0, leaving Facebook, and regulating algorithms
Audio
The Weekly Listen: Google Search 2.0, leaving Facebook, and regulating algorithms
New and noteworthy media trends for Canada in 2021
Article
New and noteworthy media trends for Canada in 2021
YouTube tests social commerce waters, TV measurement
Article
YouTube tests social commerce waters, TV measurement
From Gen Z to Boomers, How to Connect Varies Channel to Channel | Sponsored Content
Video
From Gen Z to Boomers, How to Connect Varies Channel to Channel | Sponsored Content
Discounts named the top purchase driver in social media ads
Article
Discounts named the top purchase driver in social media ads
How holiday shopping is shaping up, supply chain havoc, and retail media in 2022
Audio
How holiday shopping is shaping up, supply chain havoc, and retail media in 2022
Facebook is by far the most popular US social media platform
Article
Facebook is by far the most popular US social media platform
Gen Z has the travel bug this holiday season
Article
Gen Z has the travel bug this holiday season
Holiday ecommerce sales will see double-digit growth, as shopping begins earlier in the season
Article
Holiday ecommerce sales will see double-digit growth, as shopping begins earlier in the season
The Most Important Trends in Media: Smart products, multinetworking, and voice search
Audio
The Most Important Trends in Media: Smart products, multinetworking, and voice search

Latest Reports

The Banking CMO Report
Report
The Banking CMO Report
Digital Trust Benchmark Report 2021
Report
Digital Trust Benchmark Report 2021
Global Podcast Listener Forecast 2021–2025
Report
Global Podcast Listener Forecast 2021–2025
The Global Media Intelligence Report 2021
Report
The Global Media Intelligence Report 2021
US Holiday Shopping 2021
Report
US Holiday Shopping 2021
UK Neobank Emerging Features Benchmark 2021
Report
UK Neobank Emerging Features Benchmark 2021
Q3 2021 Digital Video Trends
Report
Q3 2021 Digital Video Trends
US Audio Advertising Forecast 2021
Report
US Audio Advertising Forecast 2021
Primary Care Disruptors
Report
Primary Care Disruptors
Canada Digital Video 2021
Report
Canada Digital Video 2021
Social Media Update Q3 2021
Report
Social Media Update Q3 2021
US Cash-Back Credit Card Emerging Features Benchmark 2021
Report
US Cash-Back Credit Card Emerging Features Benchmark 2021
UK Digital Ad Spending by Industry 2021
Report
UK Digital Ad Spending by Industry 2021
Retail Media Advertising 2021
Report
Retail Media Advertising 2021
US Digital Grocery Forecast 2021
Report
US Digital Grocery Forecast 2021

Popular on Insider Intelligence

Digital Trust Benchmark Report 2021
Report
Digital Trust Benchmark Report 2021
Global Podcast Listener Forecast 2021–2025
Report
Global Podcast Listener Forecast 2021–2025
Facebook still accounts for nearly a quarter of US digital ad spending
Article
Facebook still accounts for nearly a quarter of US digital ad spending
Reddit's US ad revenues will nearly double in 2021
Article
Reddit's US ad revenues will nearly double in 2021
Podcast listening is most popular in English- and Spanish-speaking countries
Article
Podcast listening is most popular in English- and Spanish-speaking countries
The Global Media Intelligence Report 2021
Report
The Global Media Intelligence Report 2021
How travel companies (and ads) are changing, virtual living rooms, and streaming ads
Audio
How travel companies (and ads) are changing, virtual living rooms, and streaming ads
The Weekly Listen: Google Search 2.0, leaving Facebook, and regulating algorithms
Audio
The Weekly Listen: Google Search 2.0, leaving Facebook, and regulating algorithms
New and noteworthy media trends for Canada in 2021
Article
New and noteworthy media trends for Canada in 2021
YouTube tests social commerce waters, TV measurement
Article
YouTube tests social commerce waters, TV measurement
The Banking CMO Report
Report
The Banking CMO Report
From Gen Z to Boomers, How to Connect Varies Channel to Channel | Sponsored Content
Video
From Gen Z to Boomers, How to Connect Varies Channel to Channel | Sponsored Content
Discounts named the top purchase driver in social media ads
Article
Discounts named the top purchase driver in social media ads
How holiday shopping is shaping up, supply chain havoc, and retail media in 2022
Audio
How holiday shopping is shaping up, supply chain havoc, and retail media in 2022
Facebook is by far the most popular US social media platform
Article
Facebook is by far the most popular US social media platform

"Behind the Numbers" Podcast

Brand Anatomy: How LensDirect leveraged subscriptions to build an upstart D2C company
Audio
Brand Anatomy: How LensDirect leveraged subscriptions to build an upstart D2C company
Around the World with ... The impact of Facebook’s outages
Audio
Around the World with ... The impact of Facebook’s outages
The Most Important Trends in Media: Smart products, multinetworking, and voice search
Audio
The Most Important Trends in Media: Smart products, multinetworking, and voice search
The Weekly Listen: Google Search 2.0, leaving Facebook, and regulating algorithms
Audio
The Weekly Listen: Google Search 2.0, leaving Facebook, and regulating algorithms
How travel companies (and ads) are changing, virtual living rooms, and streaming ads
Audio
How travel companies (and ads) are changing, virtual living rooms, and streaming ads
How holiday shopping is shaping up, supply chain havoc, and retail media in 2022
Audio
How holiday shopping is shaping up, supply chain havoc, and retail media in 2022
Welcome to the metaverse, did James Bond save movie theaters, and alternative content
Audio
Welcome to the metaverse, did James Bond save movie theaters, and alternative content
Some brand new Q3 forecasts, heavy podcast listeners, and the internet's paid layer
Audio
Some brand new Q3 forecasts, heavy podcast listeners, and the internet's paid layer
The Weekly Listen: Curbing Facebook, social media models, and good thought leadership
Audio
The Weekly Listen: Curbing Facebook, social media models, and good thought leadership
The Facebook Files: Why this is a big deal, why it isn't, and what's next
Audio
The Facebook Files: Why this is a big deal, why it isn't, and what's next
Brand Anatomy: How Panasonic leveraged podcasting to reposition its brand
Audio
Brand Anatomy: How Panasonic leveraged podcasting to reposition its brand
Disrupting primary care, why value-based care is emerging, and your biometric baseline
Audio
Disrupting primary care, why value-based care is emerging, and your biometric baseline
The problem with BNPL, tech-fueled fitting rooms, and Amazon advertising
Audio
The problem with BNPL, tech-fueled fitting rooms, and Amazon advertising
The Weekly Listen: Facebook goes down, VR's dopamine rush, and TV binging glasses
Audio
The Weekly Listen: Facebook goes down, VR's dopamine rush, and TV binging glasses
AVOD's rapid emergence, reducing churn, and Disney+ with ads?
Audio
AVOD's rapid emergence, reducing churn, and Disney+ with ads?

Trending in United States

Digital Trust Benchmark Report 2021
Report
Digital Trust Benchmark Report 2021
Global Podcast Listener Forecast 2021–2025
Report
Global Podcast Listener Forecast 2021–2025
Facebook still accounts for nearly a quarter of US digital ad spending
Article
Facebook still accounts for nearly a quarter of US digital ad spending
Reddit's US ad revenues will nearly double in 2021
Article
Reddit's US ad revenues will nearly double in 2021
The Global Media Intelligence Report 2021
Report
The Global Media Intelligence Report 2021
How travel companies (and ads) are changing, virtual living rooms, and streaming ads
Audio
How travel companies (and ads) are changing, virtual living rooms, and streaming ads
The Weekly Listen: Google Search 2.0, leaving Facebook, and regulating algorithms
Audio
The Weekly Listen: Google Search 2.0, leaving Facebook, and regulating algorithms
Podcast listening is most popular in English- and Spanish-speaking countries
Article
Podcast listening is most popular in English- and Spanish-speaking countries
From Gen Z to Boomers, How to Connect Varies Channel to Channel | Sponsored Content
Video
From Gen Z to Boomers, How to Connect Varies Channel to Channel | Sponsored Content
The Banking CMO Report
Report
The Banking CMO Report
How holiday shopping is shaping up, supply chain havoc, and retail media in 2022
Audio
How holiday shopping is shaping up, supply chain havoc, and retail media in 2022
Discounts named the top purchase driver in social media ads
Article
Discounts named the top purchase driver in social media ads
Facebook is by far the most popular US social media platform
Article
Facebook is by far the most popular US social media platform
YouTube tests social commerce waters, TV measurement
Article
YouTube tests social commerce waters, TV measurement
Holiday ecommerce sales will see double-digit growth, as shopping begins earlier in the season
Article
Holiday ecommerce sales will see double-digit growth, as shopping begins earlier in the season