Just like kids and teens, millennials are shifting away from traditional TV. An April 2018 study conducted by ThinkNow Research, revealed that millennial internet users were more likely to watch TV shows on Netflix and YouTube than watch a live show on network TV.
Similarly, we expect 59 million millennials will watch traditional TV this year, and that figure is expected to decline steadily through 2020.
As the core demographic of digital video viewership, millennials reach for all types of devices when they want to be entertained.
On a typical day, millennial internet users who watch more than 3 hours of video content are more likely to use a computer, connected TV or even a gaming console to do so than their younger or older cohorts, according to a June 2018 Magid survey.