The Ad Platform: The Next Phase of Programmatic Maturity?

The Ad Platform: The Next Phase of Programmatic Maturity?

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For years, advertisers and their partners have complained about a lack of transparency in programmatic transactions, leaving them open to a number of problems including outright fraud. Jeremy Steinberg, global head of ecosystem at MediaMath, joins host Nicole Perrin to discuss why accountability is still a challenge and how the supply chain can come together to create better, more mature programmatic markets.

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