In this webinar, eMarketer moderates a Tech Talk Tuesday presentation featuring Cvent’s Myllisa Patterson, senior director of marketing, and Stefani Hass, senior manager of demand gen. They show you how to identify and act on digital breadcrumbs left by your event attendees so you can build robust prospect profiles and transform leads from net new to sales ready.
Key elements include:
Click here to download a PDF of the presentation.
Myllisa Patterson is Senior Director of Mid-market Marketing Campaigns at Cvent. With 18 years of experience in communications and marketing, she’s passionate about building long-lasting relationships between people and brands. Quick to embrace new technology and digital tactics, she’s also committed to empowering marketers and event professionals with tools and best practices to make their lives easier.
Stefani Hass is Senior Manager of Demand Generation at Cvent. With 12 years of experience in demand generation and marketing operations she gets energized by the prospect of driving audience acquisition. You can typically find her running revenue-driven campaigns, implementing data and lead management best practices as well as obsessing over paid digital campaigns and website optimization.