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March (Streaming) Madness

Article by eMarketer Editors  |  Apr 2, 2018
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March (Streaming) Madness
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eMarketer Podcast
Sports
United States

A pioneer in live streaming, the NCAA now is seeing its aggressive early efforts pay off with broadcast-size audiences and ad rates.

To mark the national college basketball championships, we break down the sports streaming data on our "Behind the Numbers" podcast.

 

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