ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Sep 16, 2025

App activation rates much higher with identified users

Article |
 Sep 16, 2025

As TikTok deal looms, what happens to the algorithm?

Article |
 Sep 16, 2025

JPMorgan’s data-sharing deal with Plaid legitimizes fee model

Article |
 Sep 16, 2025

It’s time for FIs dust off their TikTok outreach campaigns

Article |
 Sep 16, 2025

Santander just premiered the grand finale of its years-long campaign

Article |
 Sep 16, 2025

Advertising could get a lot simpler for FIs in the near future

Article |
 Sep 16, 2025

Health regulator turns up the heat on Hims & Hers ads

Article |
 Sep 16, 2025

PayPal beefs up P2P offering with PayPal links

Article |
 Sep 16, 2025

Best Buy relies on stores and data to grow ad business

Article |
 Sep 16, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Social Media Effectiveness Roundup 2018

Article by eMarketer Editors  |  Aug 8, 2018
Download
Report
Share
Topics
Social Media Usage
Social Media Marketing
United States

The amount of time individuals spend with social networks continues to increase, especially with the proliferation of newer platforms like Instagram and Snapchat. US adults averaged approximately 51 minutes of daily time with social networks in 2017. eMarketer has curated this Roundup of articles, insights and interviews to help you reach social media users effectively.

Not a PRO user? You can download a complimentary copy here: Social Media Effectiveness Roundup 2018

WHAT'S IN THIS ROUNDUP?

  • How much time people are spending with social media
  • What's beyond display advertising—enter social messaging and video
  • How effective social is in the path to purchase
  • How Papa John's, Citi and Nature Valley are navigating the social space
Average Time Spent per Day with Social Networks by US Adults, by Platform, 2014-2019 (minutes)
E-Mail ChartDownload

Presented by

 

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account