Social Media Effectiveness Roundup 2018

The amount of time individuals spend with social networks continues to increase, especially with the proliferation of newer platforms like Instagram and Snapchat. US adults averaged approximately 51 minutes of daily time with social networks in 2017. eMarketer has curated this Roundup of articles, insights and interviews to help you reach social media users effectively.

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WHAT'S IN THIS ROUNDUP?

• How much time people are spending with social media
• What's beyond display advertising—enter social messaging and video
• How effective social is in the path to purchase
• How Papa John's, Citi and Nature Valley are navigating the social space