Newsletter sign-up
Does my company subscribe?
Contact Sales:1-800-405-0844
EMARKETER
Log in
Become a ClientGet a DemoPricing
ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Agentic ad buying has moved from niche topic to top-tier anxiety for media planners

Article |
 Mar 27, 2026

Visa boosts subscription management services for issuers

Article |
 Mar 27, 2026

How Behr Paint hired creators to take customer service calls

Article |
 Mar 27, 2026

Better and Coinbase partner on crypto-backed down-payment loans

Article |
 Mar 27, 2026

Schwab goes after Gen Z with brokerage accounts for teens

Article |
 Mar 27, 2026

Agentic shopping, outcome-driven AI, and creator commerce: Takeaways from Shoptalk 2026

Article |
 Mar 27, 2026

Brands move beyond ROAS as measurement gaps widen in commerce media

Article |
 Mar 27, 2026

63% of doctors use AI, but adoption drops with age

Article |
 Mar 27, 2026

OpenAI’s ChatGPT ads hit $100 million in annualized revenues, but doubts remain

Article |
 Mar 27, 2026

Action targets 100 US stores by 2030, but the discount market is already crowded

Article |
 Mar 27, 2026
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Social Ad Spending: A Look at the 'Other Guys'

Article by Rimma Kats  |  Sep 18, 2018
Download
Social Ad Spending: A Look at the 'Other Guys'
Share
Topics
Social Media Ad Spending
eMarketer Podcast
United States

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, or Stitcher.

In the latest episode of "Behind the Numbers," we put Facebook to one side for a second and discuss the other social platforms. How has a dip in user growth affected Snap’s ad revenue potential? What’s behind Twitter’s rebound? And how much money does Pinterest make from digital advertising?

More on Ad Spend

Article: The Three Top Digital Ad Platforms

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!
EMARKETER

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

685 Third Avenue21st FloorNew York, NY 100171-800-405-0844

Sales Inquiries

1-800-405-0844[email protected]

* Copyright © 2026 
EMARKETER Inc. All Rights Reserved.