Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Study Puts Monthly Facebook Usage Above 18 Hours per User

Verto Analytics data shows 173 visits per month

Data from Verto Analytics indicates that Facebook users spend 18 hours, 24 minutes on the platform per month.

The data, tracking usage in October 2017, indicates the number of user sessions on Facebook at 173 per month, with an average session length of 6 minutes, 23 seconds.

The numbers are roughly in line with eMarketer's latest estimates for time spent with Facebook. eMarketer expects US adult Facebook users to spend roughly 41 minutes per day on the platform in 2017, compared with 40 minutes in 2016.

Editor's Note: This article has been substantially changed to reflect that after publication Verto Analytics revised the data in the report this article was based on. The original article suggested a significant shift in Facebook usage. Verto subsequently said it had changed its methodology in a way that made year-to-year comparisons not possible.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account