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It will involve Shutterstock exclusively integrating DALLE-E 2 into its content platform, making it available to its stock image customers globally in the coming months, per TechCrunch.
It also has an “ethical” plan to compensate artists for their AI content contributions.

How we got here: Shutterstock initially planned to embrace AI art but then changed its stance removing the images alongside Getty Images’ AI-generated images ban.

Now that Shutterstock has returned to its original plan, it hopes to build on its pre-existing partnership with OpenAI, allowing licensed images to be used in training the DALL-E system.

Foreseeable problems: Questions will swirl about who owns the rights to the content and how to fairly dole out compensation for it.

Shutterstock is taking a risky path while Getty avoids the AI content space. But Shutterstock could be entering a minefield of sticky legal problems.

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Shutterstock wants to be ‘at the forefront of’ AI art

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