The Secrets to Structuring Your Total Event Program for 2021 | Sponsored Content | Tech-Talk Webinar, On-Demand

Presented by Cvent


This year has changed the way marketers look at their event programs. According to PCMA, 76% of event planners reported going virtual in 2020.

Looking to 2021 and beyond, one thing is clear: virtual and hybrid events are here to stay.

Alongside traditional in-person events, there’s now an even greater opportunity to reach and engage new and larger audiences, as well as deliver more leads, pipeline, and revenue. But this will require a reimagining of the traditional relationship between marketers and event planners. Technology’s role will also move to the forefront as the need to deliver value across all event types becomes the norm.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Cvent's Mike Dietrich, vice president of product marketing, and Alyssa Peltier, senior manager of event marketing. They shared actionable advice from their own experiences executing events and provide best practices to implement today and in the new year.

Watch this webinar and learn how to:

  • Realign your total event framework so that virtual, hybrid, and in-person events have their spot to shine
  • Set up your organization with the right mindset and skillset for successful events in 2021
  • Structure a flexible, agile tech stack that allows you to execute and capture value no matter the event type


Mike Dietrich is vice president of product marketing at Cvent. Mike is responsible for marketing the company’s event cloud portfolio, including defining and executing go to market strategies to drive new user acquisition, installed based revenue growth, and customer retention. He has 20+ years of industry experience in deep product marketing and management experience for event and education tech, broadcast media, and telecoms companies.

Alyssa Peltier is senior manager of event marketing at Cvent. With more than 10 years of experience, Alyssa specializes in event and experiential design and leads the company’s global event marketing function. She manages 40+ top tier events per year and ensures the events strategy is aligned with the overall brand’s customer and prospect engagement strategy and business goals.

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