YouTube advertising, the ViacomCBS/Hulu deal, Discovery+ content, and cord-cutting in 2021

YouTube advertising, the ViacomCBS/Hulu deal, Discovery+ content, and cord-cutting in 2021

eMarketer senior analyst at Insider Intelligence Audrey Schomer discusses important considerations when advertising on YouTube, the significance of Hulu's deal with ViacomCBS, whether there's a space in streaming land for Discovery+, and what cord-cutting will look like in 2021.

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