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EMARKETER

YouTube advertising, the ViacomCBS/Hulu deal, Discovery+ content, and cord-cutting in 2021

Audio by Audrey Schomer  |  Jan 25, 2021
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YouTube advertising, the ViacomCBS/Hulu deal, Discovery+ content, and cord-cutting in 2021
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eMarketer Podcast
United States

eMarketer senior analyst at Insider Intelligence Audrey Schomer discusses important considerations when advertising on YouTube, the significance of Hulu's deal with ViacomCBS, whether there's a space in streaming land for Discovery+, and what cord-cutting will look like in 2021.

Device Share of YouTube Video Views Among US YouTube Viewers, Q4 2019-Q3 2020 (% of total)
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