Working on your mid-funnel (mid-range) game, Peloton apparel, and D2C packaged food sales

Working on your mid-funnel (mid-range) game, Peloton apparel, and D2C packaged food sales

On today's episode, we discuss why marketers need to work on their mid-funnel (mid-range) game and the potential opportunities. We then talk about Peloton's apparel ambitions, Walmart's Q4 and 2020 performance, and packaged food giants' game plan for direct-to-consumer (D2C) sales. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

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