Why Netflix's Second Act Will Be Its Most Important

Why Netflix's Second Act Will Be Its Most Important

Audio by eMarketer Editors  |  Jul 23, 2020  |  2 min read
Download
Why Netflix's Second Act Will Be Its Most Important
Share
Topics
eMarketer Podcast
United States

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and senior analyst at Insider Intelligence Audrey Schomer discuss why Netflix's second act matters more than its first. They then talk about accessing live content on connected TV, the strategy of Apple TV+ and how many people will want NBCUniversal's Peacock now that it's available to everyone.

Coronavirus Impact: US Adults Who Subscribe to Select Subscription Video-on-Demand (SVOD) Services, March-May 2020 (% of respondents)
E-Mail ChartDownload

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify or Stitcher.

Related Charts & Analysis

Apple TV+ Is Expected to Grow Viewers as Library Grows
Article
Apple TV+ Is Expected to Grow Viewers as Library Grows
What Is Connected TV, and What Is Driving Its Growth?
Audio
What Is Connected TV, and What Is Driving Its Growth?
Entertainment Digital Ad Spend Will Rebound More than 20% in 2021
Article
Entertainment Digital Ad Spend Will Rebound More than 20% in 2021
US Automotive Digital Ad Spending 2020
Report
US Automotive Digital Ad Spending 2020
US Pay TV Suffers Historic Cord-Cutting
Article
US Pay TV Suffers Historic Cord-Cutting
The Future of the Movie Theater
Audio
The Future of the Movie Theater
The Weekly Listen: Oracle Wins TikTok Bid, the 2021 Summer Olympics, and Paramount+
Audio
The Weekly Listen: Oracle Wins TikTok Bid, the 2021 Summer Olympics, and Paramount+
US Disney+ Viewers on Track to Surpass Hulu by 2024
Article
US Disney+ Viewers on Track to Surpass Hulu by 2024
Study: Political CTV Ads More Trusted than Those on Social Media | Sponsored Content
Article
Study: Political CTV Ads More Trusted than Those on Social Media | Sponsored Content
TikTok Sees Major Growth in the UK amid Pandemic
Article
TikTok Sees Major Growth in the UK amid Pandemic
Can Netflix Fight Back Against the Horde of Rivals?
Audio
Can Netflix Fight Back Against the Horde of Rivals?
The Weekly Listen: China Complicates TikTok Sale, Local TV Streaming, and Current Events in Ads
Audio
The Weekly Listen: China Complicates TikTok Sale, Local TV Streaming, and Current Events in Ads
US Twitch Usage Accelerates amid Lockdowns
Article
US Twitch Usage Accelerates amid Lockdowns
AVOD Platforms Are an Ad Market Bright Spot amid the Pandemic
Article
AVOD Platforms Are an Ad Market Bright Spot amid the Pandemic
Where Americans Stream Audio, TV's Optimistic H2 and What More Voice Assistants Means
Audio
Where Americans Stream Audio, TV's Optimistic H2 and What More Voice Assistants Means

Latest Reports

Identity 2020
Report
Identity 2020
US Automotive Digital Ad Spending 2020
Report
US Automotive Digital Ad Spending 2020
US Travel Digital Ad Spending 2020
Report
US Travel Digital Ad Spending 2020
App Monetization Trends 2020
Report
App Monetization Trends 2020
LinkedIn in Canada
Report
LinkedIn in Canada
Gauging Consumers Across Income Brackets
Report
Gauging Consumers Across Income Brackets
US Digital Audio Ad Spending 2020
Report
US Digital Audio Ad Spending 2020
US CPG Digital Ad Spending 2020
Report
US CPG Digital Ad Spending 2020
US Telecom, Computing Products and Consumer Electronics Digital Ad Spending 2020
Report
US Telecom, Computing Products and Consumer Electronics Digital Ad Spending 2020
UK Pandemic Effects
Report
UK Pandemic Effects
Augmented Reality in Social Media
Report
Augmented Reality in Social Media
Influencer Marketing in the Age of COVID-19
Report
Influencer Marketing in the Age of COVID-19
US Retail Digital Ad Spending 2020
Report
US Retail Digital Ad Spending 2020
US Financial Services Digital Ad Spending 2020
Report
US Financial Services Digital Ad Spending 2020
US B2B Digital Advertising 2020
Report
US B2B Digital Advertising 2020

Popular on eMarketer

Identity 2020
Report
Identity 2020
US Automotive Digital Ad Spending 2020
Report
US Automotive Digital Ad Spending 2020
Amid the Pandemic, Influencers Are Getting Real
Article
Amid the Pandemic, Influencers Are Getting Real
Pandemic? Recession? Telecoms Keep on Advertising
Article
Pandemic? Recession? Telecoms Keep on Advertising
What Is Connected TV, and What Is Driving Its Growth?
Audio
What Is Connected TV, and What Is Driving Its Growth?
Tech Advertising Remains Insulated from Economic Downturn
Article
Tech Advertising Remains Insulated from Economic Downturn
The Future of the Movie Theater
Audio
The Future of the Movie Theater
As the Pandemic Widens Economic Inequality, Upper-Income Groups Aren’t Unscathed
Article
As the Pandemic Widens Economic Inequality, Upper-Income Groups Aren’t Unscathed
US Pay TV Suffers Historic Cord-Cutting
Article
US Pay TV Suffers Historic Cord-Cutting
The Biggest Challenges Marketers Face Today
Audio
The Biggest Challenges Marketers Face Today
The Ad Platform: Taking the Pulse of B2B Digital Advertising
Audio
The Ad Platform: Taking the Pulse of B2B Digital Advertising
Entertainment Digital Ad Spend Will Rebound More than 20% in 2021
Article
Entertainment Digital Ad Spend Will Rebound More than 20% in 2021
Most Marketers Don’t Believe In-Person Events Will Happen This Year
Article
Most Marketers Don’t Believe In-Person Events Will Happen This Year
The Weekly Listen: Oracle Wins TikTok Bid, the 2021 Summer Olympics, and Paramount+
Audio
The Weekly Listen: Oracle Wins TikTok Bid, the 2021 Summer Olympics, and Paramount+
Japan’s Cashless Vision Is Starting to Come to Fruition
Article
Japan’s Cashless Vision Is Starting to Come to Fruition

Latest Forecasts

Video Game Users, US
Forecasts
Video Game Users, US
Addressable & Programmatic TV, US
Forecasts
Addressable & Programmatic TV, US
P2P Mobile Payment Users, China
Forecasts
P2P Mobile Payment Users, China
P2P Mobile Payment Users, France
Forecasts
P2P Mobile Payment Users, France
P2P Mobile Payment Users, Germany
Forecasts
P2P Mobile Payment Users, Germany
Proximity Mobile Payment Users, Argentina
Forecasts
Proximity Mobile Payment Users, Argentina
Proximity Mobile Payment Users, Australia
Forecasts
Proximity Mobile Payment Users, Australia
Proximity Mobile Payment Users, Japan
Forecasts
Proximity Mobile Payment Users, Japan
Proximity Mobile Payment Users, Austria
Forecasts
Proximity Mobile Payment Users, Austria
Proximity Mobile Payment Users, Brazil
Forecasts
Proximity Mobile Payment Users, Brazil
Proximity Mobile Payment Users, Canada
Forecasts
Proximity Mobile Payment Users, Canada
Proximity Mobile Payment Users, China
Forecasts
Proximity Mobile Payment Users, China
Proximity Mobile Payment Users, Denmark
Forecasts
Proximity Mobile Payment Users, Denmark
Proximity Mobile Payment Users, Finland
Forecasts
Proximity Mobile Payment Users, Finland
Proximity Mobile Payment Users, Germany
Forecasts
Proximity Mobile Payment Users, Germany

"Behind the Numbers" Podcast

Free Shipping, Drones, and Click and Collect, Oh My!
Audio
Free Shipping, Drones, and Click and Collect, Oh My!
The Ad Platform: Taking the Pulse of B2B Digital Advertising
Audio
The Ad Platform: Taking the Pulse of B2B Digital Advertising
What Is Connected TV, and What Is Driving Its Growth?
Audio
What Is Connected TV, and What Is Driving Its Growth?
The Future of the Movie Theater
Audio
The Future of the Movie Theater
The Weekly Listen: Oracle Wins TikTok Bid, the 2021 Summer Olympics, and Paramount+
Audio
The Weekly Listen: Oracle Wins TikTok Bid, the 2021 Summer Olympics, and Paramount+
The Biggest Challenges Marketers Face Today
Audio
The Biggest Challenges Marketers Face Today
The Ad Platform: Checking in on Programmatic Trends 6 Months into the Pandemic
Audio
The Ad Platform: Checking in on Programmatic Trends 6 Months into the Pandemic
Facebook and the US Election
Audio
Facebook and the US Election
Instacart and the Future of Grocery
Audio
Instacart and the Future of Grocery
The Weekly Listen: Virtual Water Coolers, Frugal Consumers, and Instagram on Facebook
Audio
The Weekly Listen: Virtual Water Coolers, Frugal Consumers, and Instagram on Facebook
Can Netflix Fight Back Against the Horde of Rivals?
Audio
Can Netflix Fight Back Against the Horde of Rivals?
The Executive Roundtable: Danielle DeLauro of Vab on Brands Addressing Social Issues and Using Video to Drive Inclusive Messaging
Audio
The Executive Roundtable: Danielle DeLauro of Vab on Brands Addressing Social Issues and Using Video ...
How a Confusing Back-to-School Shopping Season Will Influence Spending
Audio
How a Confusing Back-to-School Shopping Season Will Influence Spending
The Weekly Listen: China Complicates TikTok Sale, Local TV Streaming, and Current Events in Ads
Audio
The Weekly Listen: China Complicates TikTok Sale, Local TV Streaming, and Current Events in Ads
What's Going on with Facebook and Apple?
Audio
What's Going on with Facebook and Apple?