Why Netflix's Second Act Will Be Its Most Important

Audio by eMarketer Editors  |  Jul 23, 2020
Download
Why Netflix's Second Act Will Be Its Most Important
Share
Topics
eMarketer Podcast
United States

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and senior analyst at Insider Intelligence Audrey Schomer discuss why Netflix's second act matters more than its first. They then talk about accessing live content on connected TV, the strategy of Apple TV+ and how many people will want NBCUniversal's Peacock now that it's available to everyone.

Coronavirus Impact: US Adults Who Subscribe to Select Subscription Video-on-Demand (SVOD) Services, March-May 2020 (% of respondents)
E-Mail ChartDownload

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify or Stitcher.

Related Charts & Analysis

TikTok abandons plans to bring livestream ecommerce to the US
Article
TikTok abandons plans to bring livestream ecommerce to the US
Connected TV poised to gain US viewership and advertiser interest
Article
Connected TV poised to gain US viewership and advertiser interest
The Weekly Listen: Prime Day 2022, what Americans watch on TV, and social media shopping
Audio
The Weekly Listen: Prime Day 2022, what Americans watch on TV, and social media shopping
Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course
Article
Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course
Social Media Update Q2 2022
Report
Social Media Update Q2 2022
The Insurance CMO Report 2022
Report
The Insurance CMO Report 2022
Meta and Google’s hold on digital advertising loosens as TikTok and others gain share
Article
Meta and Google’s hold on digital advertising loosens as TikTok and others gain share
The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+
Audio
The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...
Spotlight: What’s ‘Up Next’ for YouTube
Report
Spotlight: What’s ‘Up Next’ for YouTube
How the leading ad-supported streamers compare
Article
How the leading ad-supported streamers compare
Q2 2022 Digital Video Trends
Report
Q2 2022 Digital Video Trends
Newly merged Warner Bros. Discovery is cutting 1,000 ad sales jobs
Article
Newly merged Warner Bros. Discovery is cutting 1,000 ad sales jobs
US Social Media Usage 2022
Report
US Social Media Usage 2022
US Time Spent with Media 2022
Report
US Time Spent with Media 2022
Advertisers are losing $1 billion on CTV ads that run while TVs are off
Article
Advertisers are losing $1 billion on CTV ads that run while TVs are off

Daily News

Most consumers want brands to personalize their communications
Article
Most consumers want brands to personalize their communications
Reimagining Retail: The macroeconomic trends that are changing behaviors, and companies' responses
Audio
Reimagining Retail: The macroeconomic trends that are changing behaviors, and companies' responses
What a potential Musk takeover means for Twitter
Article
What a potential Musk takeover means for Twitter
Gen Z buys into buy now, pay later
Article
Gen Z buys into buy now, pay later
TikTok abandons plans to bring livestream ecommerce to the US
Article
TikTok abandons plans to bring livestream ecommerce to the US
Meta’s preparation for a rocky second half could serve as a blueprint for brands and agencies alike
Article
Meta’s preparation for a rocky second half could serve as a blueprint for brands and agencies alike
Here’s how social media usage is changing in the US
Article
Here’s how social media usage is changing in the US
Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course
Article
Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course
Connected TV poised to gain US viewership and advertiser interest
Article
Connected TV poised to gain US viewership and advertiser interest
Meta shelves Novi but could use the tech for future metaverse plans
Article
Meta shelves Novi but could use the tech for future metaverse plans
Meta captures 90% of VR headset market share
Article
Meta captures 90% of VR headset market share
Retailers rethink their retail concepts
Article
Retailers rethink their retail concepts
Airbnb’s focus on employee and customer experience is having a transformative impact across a number of sectors
Article
Airbnb’s focus on employee and customer experience is having a transformative impact across a number ...
Inflation cools off US consumer spending
Article
Inflation cools off US consumer spending
Time spent with media to slump in US and Canada, but digital formats will grow
Article
Time spent with media to slump in US and Canada, but digital formats will grow

Latest Reports

Spotlight: Shopify 2022
Report
Spotlight: Shopify 2022
US Account Opening Benchmark 2022
Report
US Account Opening Benchmark 2022
Social Media Update Q2 2022
Report
Social Media Update Q2 2022
The Era of Uncertainty: Stablecoins
Report
The Era of Uncertainty: Stablecoins
The Insurance CMO Report 2022
Report
The Insurance CMO Report 2022
Spotlight: Marketing Measurement
Report
Spotlight: Marketing Measurement
The Era of Uncertainty: Buy Now, Pay Later
Report
The Era of Uncertainty: Buy Now, Pay Later
Latin America Retail Ecommerce Players Update 2022
Report
Latin America Retail Ecommerce Players Update 2022
Spotlight: Marketing Personalization
Report
Spotlight: Marketing Personalization
Spotlight: What’s ‘Up Next’ for YouTube
Report
Spotlight: What’s ‘Up Next’ for YouTube
Q2 2022 Digital Video Trends
Report
Q2 2022 Digital Video Trends
Spotlight: Elevating B2B Content
Report
Spotlight: Elevating B2B Content
US Social Media Usage 2022
Report
US Social Media Usage 2022
TV Ad Spending 2022
Report
TV Ad Spending 2022
Demographic Snapshot: LGBT+
Report
Demographic Snapshot: LGBT+

Popular on Insider Intelligence

Most consumers want brands to personalize their communications
Article
Most consumers want brands to personalize their communications
Reimagining Retail: The macroeconomic trends that are changing behaviors, and companies' responses
Audio
Reimagining Retail: The macroeconomic trends that are changing behaviors, and companies' responses
Social Media Update Q2 2022
Report
Social Media Update Q2 2022
What a potential Musk takeover means for Twitter
Article
What a potential Musk takeover means for Twitter
Gen Z buys into buy now, pay later
Article
Gen Z buys into buy now, pay later
Spotlight: Shopify 2022
Report
Spotlight: Shopify 2022
TikTok abandons plans to bring livestream ecommerce to the US
Article
TikTok abandons plans to bring livestream ecommerce to the US
Meta’s preparation for a rocky second half could serve as a blueprint for brands and agencies alike
Article
Meta’s preparation for a rocky second half could serve as a blueprint for brands and agencies alike
Here’s how social media usage is changing in the US
Article
Here’s how social media usage is changing in the US
Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course
Article
Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course
Connected TV poised to gain US viewership and advertiser interest
Article
Connected TV poised to gain US viewership and advertiser interest
US Account Opening Benchmark 2022
Report
US Account Opening Benchmark 2022
Meta shelves Novi but could use the tech for future metaverse plans
Article
Meta shelves Novi but could use the tech for future metaverse plans
Meta captures 90% of VR headset market share
Article
Meta captures 90% of VR headset market share
Retailers rethink their retail concepts
Article
Retailers rethink their retail concepts

"Behind the Numbers" Podcast

The Daily: How to deal with angry customers, why NPS matters, and how to use it properly
Audio
The Daily: How to deal with angry customers, why NPS matters, and how to use it properly
Reimagining Retail: The macroeconomic trends that are changing behaviors, and companies' responses
Audio
Reimagining Retail: The macroeconomic trends that are changing behaviors, and companies' responses
The Daily: How to fix Twitter, a YouTube Shorts milestone, and what Sheryl Sandberg leaving Meta means
Audio
The Daily: How to fix Twitter, a YouTube Shorts milestone, and what Sheryl Sandberg leaving Meta ...
The Weekly Listen: Prime Day 2022, what Americans watch on TV, and social media shopping
Audio
The Weekly Listen: Prime Day 2022, what Americans watch on TV, and social media shopping
The Daily: Cannes Lions 2022—Interesting conversations, marketing challenges, and the social giants
Audio
The Daily: Cannes Lions 2022—Interesting conversations, marketing challenges, and the social giants
Reimagining Retail: Google shopping and how it's influencing the ecommerce journey
Audio
Reimagining Retail: Google shopping and how it's influencing the ecommerce journey
Around the World with … Livestream shopping
Audio
Around the World with … Livestream shopping
The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power
Audio
The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power
The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+
Audio
The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...
The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook
Audio
The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space
Audio
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space
The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact
Audio
The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact
The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake Walmart?
Audio
The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake ...
The Daily: Does every brand need a social purpose, and the right (and wrong) ways to do Pride marketing
Audio
The Daily: Does every brand need a social purpose, and the right (and wrong) ways to do Pride ...
Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power
Audio
Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power

Trending in United States

Most consumers want brands to personalize their communications
Article
Most consumers want brands to personalize their communications
Reimagining Retail: The macroeconomic trends that are changing behaviors, and companies' responses
Audio
Reimagining Retail: The macroeconomic trends that are changing behaviors, and companies' responses
Social Media Update Q2 2022
Report
Social Media Update Q2 2022
Gen Z buys into buy now, pay later
Article
Gen Z buys into buy now, pay later
Spotlight: Shopify 2022
Report
Spotlight: Shopify 2022
What a potential Musk takeover means for Twitter
Article
What a potential Musk takeover means for Twitter
Meta’s preparation for a rocky second half could serve as a blueprint for brands and agencies alike
Article
Meta’s preparation for a rocky second half could serve as a blueprint for brands and agencies alike
Here’s how social media usage is changing in the US
Article
Here’s how social media usage is changing in the US
TikTok abandons plans to bring livestream ecommerce to the US
Article
TikTok abandons plans to bring livestream ecommerce to the US
US Account Opening Benchmark 2022
Report
US Account Opening Benchmark 2022
Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course
Article
Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course
Connected TV poised to gain US viewership and advertiser interest
Article
Connected TV poised to gain US viewership and advertiser interest
Inflation cools off US consumer spending
Article
Inflation cools off US consumer spending
Meta shelves Novi but could use the tech for future metaverse plans
Article
Meta shelves Novi but could use the tech for future metaverse plans
Airbnb’s focus on employee and customer experience is having a transformative impact across a number of sectors
Article
Airbnb’s focus on employee and customer experience is having a transformative impact across a number ...