Podcast: Why D2C Brands Are Leaping Out of Your TV

Podcast: Why D2C Brands Are Leaping Out of Your TV

eMarketer principal analyst Andrew Lipsman and vice president of multimedia Paul Verna discuss why direct-to-consumer retail brands are investing heavily in TV advertising. They also reveal which CPG brand topped a recent study of the most effective TV advertisers in that category. In addition, the panel explores other retail and advertising developments from Amazon, Sizmek and more.

"Behind the Numbers" is sponsored by Salesforce. Listen in.

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