Podcast | Why Are Advertisers Still Buying Ads That Aren’t Viewable?

Podcast | Why Are Advertisers Still Buying Ads That Aren’t Viewable?

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In the latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin talks about the Media Rating Council's viewability standard for online ads and what marketers might expect from this performance metric in the future.

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Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Spotify or Stitcher.

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