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EMARKETER

What Is Connected TV, and What Is Driving Its Growth?

Audio by Eric Haggstrom, Zach Goldner, Nicole Perrin  |  Sep 22, 2020
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What Is Connected TV, and What Is Driving Its Growth?
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eMarketer Podcast
United States

eMarketer forecasting analyst Eric Haggstrom, junior forecasting analyst Zachary Goldner, and principal analyst Nicole Perrin discuss the evolving landscape of advertising through connected TV devices and how Roku stands out from the competition. They then talk about when we may see a return to pre-pandemic advertising budgets, the importance of earning consumer trust during data collection, and what happened to ad blocking.

US Connected TV Households that Stream Over-the-Top Content, by Device, April 2018-April 2020 (millions)
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