The Significance of Google's New Look

The Significance of Google's New Look

Audio by eMarketer Editors  |  Jan 27, 2020  |  2 min read
Download
The Significance of Google's New Look
Share
Topics
eMarketer Podcast
United States
France

eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin talk about Google's redesigned search results page. They then discuss consumer skepticism about corporate social responsibility, the latest on the French digital tax and what the most important area of ad campaign innovation will be.

Monthly Share of Online Searches in the US, by Search Engine, June 2019 (% reach)
E-Mail ChartDownload

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify or Stitcher.

Related Charts & Analysis

Google's First Revenue Decline: What Does It Mean?
Audio
Google's First Revenue Decline: What Does It Mean?
The Pandemic Puts the Spotlight on a Rising Esports Industry
Article
The Pandemic Puts the Spotlight on a Rising Esports Industry
Del Monte CMO Elana Gold on Grocery Shopping, the Pandemic and Pink Pineapples
Article
Del Monte CMO Elana Gold on Grocery Shopping, the Pandemic and Pink Pineapples
US Mobile Ad Spending Will Manage to Grow in 2020
Article
US Mobile Ad Spending Will Manage to Grow in 2020
US Digital Out-of-Home Ad Spending 2020
Report
US Digital Out-of-Home Ad Spending 2020
The Ad Platform: Getting and Keeping Customers in the Social Distancing Economy
Audio
The Ad Platform: Getting and Keeping Customers in the Social Distancing Economy
Latin America Traditional Ad Spending Will Crater, but Digital Will Spike
Article
Latin America Traditional Ad Spending Will Crater, but Digital Will Spike
Q&A: Stephanie Dlugopolski of Johnsonville Sausage Talks Social Listening
Article
Q&A: Stephanie Dlugopolski of Johnsonville Sausage Talks Social Listening
How Our Ad Spending Outlook Has Changed for the US, China and the Rest of the World
Article
How Our Ad Spending Outlook Has Changed for the US, China and the Rest of the World
UK Digital Trends by Generation 2020
Report
UK Digital Trends by Generation 2020
The Weekly Listen: Twitter Hack Fallout, Ranking Social Issues and Instagram's TikTok
Audio
The Weekly Listen: Twitter Hack Fallout, Ranking Social Issues and Instagram's TikTok
Podcasting in Canada 2020
Report
Podcasting in Canada 2020
The Ad Platform: How Political Advertisers Are Reaching Voters Through Digital Media
Audio
The Ad Platform: How Political Advertisers Are Reaching Voters Through Digital Media
UK Digital Advertising Stays Afloat Thanks to Digital Video Ad Spending
Article
UK Digital Advertising Stays Afloat Thanks to Digital Video Ad Spending
Consumer Perceptions About Facebook Ad Boycott, Where Those Dollars Are Going and Political Ad Bans
Audio
Consumer Perceptions About Facebook Ad Boycott, Where Those Dollars Are Going and Political Ad Bans

Latest Reports

US Digital Out-of-Home Ad Spending 2020
Report
US Digital Out-of-Home Ad Spending 2020
Better Be Nice to the Boomers
Report
Better Be Nice to the Boomers
UK Digital Trends by Generation 2020
Report
UK Digital Trends by Generation 2020
US Esports 2020
Report
US Esports 2020
Podcasting in Canada 2020
Report
Podcasting in Canada 2020
US Ecommerce by Category 2020
Report
US Ecommerce by Category 2020
US Mobile Ad Spending Update Q3 2020
Report
US Mobile Ad Spending Update Q3 2020
Social Listening
Report
Social Listening
Social Media Update Q2 2020
Report
Social Media Update Q2 2020
US Parents 2020
Report
US Parents 2020
Global Digital Ad Spending Update Q2 2020
Report
Global Digital Ad Spending Update Q2 2020
Canada Digital Ad Spending Update Q2 2020
Report
Canada Digital Ad Spending Update Q2 2020
Latin America Digital Ad Spending Update Q2 2020
Report
Latin America Digital Ad Spending Update Q2 2020
France and Germany Digital Ad Spending Update Q2 2020
Report
France and Germany Digital Ad Spending Update Q2 2020
UK Digital Ad Spending Update Q2 2020
Report
UK Digital Ad Spending Update Q2 2020

Popular on eMarketer

US Digital Out-of-Home Ad Spending 2020
Report
US Digital Out-of-Home Ad Spending 2020
Out-of-Home Advertising Is Becoming More Digitally Driven
Article
Out-of-Home Advertising Is Becoming More Digitally Driven
Peacock Reported 10 Million Sign-Ups, but Marketers Should Keep an Eye on Time Spent
Article
Peacock Reported 10 Million Sign-Ups, but Marketers Should Keep an Eye on Time Spent
Google's First Revenue Decline: What Does It Mean?
Audio
Google's First Revenue Decline: What Does It Mean?
US Mobile Ad Spending Will Manage to Grow in 2020
Article
US Mobile Ad Spending Will Manage to Grow in 2020
US Podcast Ad Spending to Surpass $1 Billion Next Year
Article
US Podcast Ad Spending to Surpass $1 Billion Next Year
Just How Attractive Is an NBCUniversal 'Peacock'?
Audio
Just How Attractive Is an NBCUniversal 'Peacock'?
The Pandemic Has Driven Boomers to Increase Their Digital Shopping
Article
The Pandemic Has Driven Boomers to Increase Their Digital Shopping
The Ad Platform: Getting and Keeping Customers in the Social Distancing Economy
Audio
The Ad Platform: Getting and Keeping Customers in the Social Distancing Economy
What Are We to Make of Facebook's Q2?
Audio
What Are We to Make of Facebook's Q2?
How Digital Giants in China Are Helping Revive the Country's Retail Sector
Article
How Digital Giants in China Are Helping Revive the Country's Retail Sector
Meatless Farm on the Future of Plant-Based Food and the Shift to Ecommerce
Article
Meatless Farm on the Future of Plant-Based Food and the Shift to Ecommerce
The Weekly Listen: Big Tech's Hearing, CBS 'More' Access and Ad Potency in a Pandemic
Audio
The Weekly Listen: Big Tech's Hearing, CBS 'More' Access and Ad Potency in a Pandemic
Q&A: Stephanie Dlugopolski of Johnsonville Sausage Talks Social Listening
Article
Q&A: Stephanie Dlugopolski of Johnsonville Sausage Talks Social Listening
What Will Hotel Stays Look Like Post-Pandemic?
Article
What Will Hotel Stays Look Like Post-Pandemic?

Latest Forecasts

B2B Digital Ad Spending, US
Forecasts
B2B Digital Ad Spending, US
Connected TV Users & Households, US
Forecasts
Connected TV Users & Households, US
Programmatic Ad Spending, US
Forecasts
Programmatic Ad Spending, US
Total Media Ad Spending, US
Forecasts
Total Media Ad Spending, US
Podcasts, US
Forecasts
Podcasts, US
Native Ad Spending, US
Forecasts
Native Ad Spending, US
Digital Ad Spending, by Industry, UK
Forecasts
Digital Ad Spending, by Industry, UK
Automotive Industry Ad Spending, UK
Forecasts
Automotive Industry Ad Spending, UK
CPG & Consumer Products Industry Ad Spending, UK
Forecasts
CPG & Consumer Products Industry Ad Spending, UK
Financial Services Industry Ad Spending, UK
Forecasts
Financial Services Industry Ad Spending, UK
Digital Ad Spending, by Industry, Germany
Forecasts
Digital Ad Spending, by Industry, Germany
Retail Industry Ad Spending, UK
Forecasts
Retail Industry Ad Spending, UK
Travel Industry Ad Spending, UK
Forecasts
Travel Industry Ad Spending, UK
CPG & Consumer Products Industry Ad Spending, Germany
Forecasts
CPG & Consumer Products Industry Ad Spending, Germany
Financial Services Industry Ad Spending, Germany
Forecasts
Financial Services Industry Ad Spending, Germany

"Behind the Numbers" Podcast

Amazon's 'Hold on to Your Seat' Q2
Audio
Amazon's 'Hold on to Your Seat' Q2
Google's First Revenue Decline: What Does It Mean?
Audio
Google's First Revenue Decline: What Does It Mean?
The Weekly Listen: Big Tech's Hearing, CBS 'More' Access and Ad Potency in a Pandemic
Audio
The Weekly Listen: Big Tech's Hearing, CBS 'More' Access and Ad Potency in a Pandemic
What Are We to Make of Facebook's Q2?
Audio
What Are We to Make of Facebook's Q2?
The Ad Platform: Getting and Keeping Customers in the Social Distancing Economy
Audio
The Ad Platform: Getting and Keeping Customers in the Social Distancing Economy
Just How Attractive Is an NBCUniversal 'Peacock'?
Audio
Just How Attractive Is an NBCUniversal 'Peacock'?
Spotify Listening Is Changing, Gen Z Brand Expectations and How Over-50s View Retail
Audio
Spotify Listening Is Changing, Gen Z Brand Expectations and How Over-50s View Retail
The Weekly Listen: TikTok vs. America, Pandora Interactive Ads and TV Ads in Console Games
Audio
The Weekly Listen: TikTok vs. America, Pandora Interactive Ads and TV Ads in Console Games
The Executive Roundtable: Terry Kawaja, Luma Partners | Seismic Shifts in Ad Spending and Live Events and Marketers Taking a Stand on Social Issues
Audio
The Executive Roundtable: Terry Kawaja, Luma Partners | Seismic Shifts in Ad Spending and Live ...
What the Coronavirus Has Done to Sports Streaming
Audio
What the Coronavirus Has Done to Sports Streaming
Twitter's Not-So Monetizable DAUs and a Look at Snapchat's Q2
Audio
Twitter's Not-So Monetizable DAUs and a Look at Snapchat's Q2
Nike, Peloton, Lululemon and Apple. The Emergence of Luxury Fitness.
Audio
Nike, Peloton, Lululemon and Apple. The Emergence of Luxury Fitness.
The Weekly Listen: Twitter Hack Fallout, Ranking Social Issues and Instagram's TikTok
Audio
The Weekly Listen: Twitter Hack Fallout, Ranking Social Issues and Instagram's TikTok
Why Netflix's Second Act Will Be Its Most Important
Audio
Why Netflix's Second Act Will Be Its Most Important
The Ad Platform: How Political Advertisers Are Reaching Voters Through Digital Media
Audio
The Ad Platform: How Political Advertisers Are Reaching Voters Through Digital Media