eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch recount their experiences interviewing 16 social media creators about how they approach brand partnerships, which platforms are working for them and influencers' role in the purchase process.
Grow your business with LinkedIn ads
At LinkedIn, we help marketers drive the results they care about most, from building their brand all the way to converting revenue and driving growth. Start reaching your target audience on the world's largest professional network today and launch your first ad campaign with $100 on us. Learn more.
Want more research?
Sign up for the eMarketer Daily Newsletter.
Thanks For Subscribing!See more newsletters